Frownies Legacy: Like Mother CEO, Like Daughter CEO
When you step into a fifth-generation business, change takes courage—and heart. In this episode, newly appointed Frownies President and CEO Helen Morrison joins Rocky to talk about leadership, legacy, and what it means to rebuild culture from the inside out. This conversation explores how love, authenticity, and consistency can transform the way we lead.
Episode Highlights
. Why leadership starts with service, not status.
. How Helen is redefining success as Frownies’ new CEO.
. The power of believing in yourself when no one else does.
. Breaking old patterns and “questioning the unquestionable” in legacy businesses.
. How positive self-talk and gratitude fuel confidence.
. Why building people always builds the business.
Get To Know Our Guest
Helen Morrison is a devoted wife and mom of two, a longtime yoga instructor, and the proud torchbearer of a five-generation family legacy at Frownies. She has spent the past several years shaping the creative vision of the brand as its content creator, branding director, and face of the company. In September 2025, Helen was appointed President and CEO, carrying forward Frownies’ 130+ year history into a new era of growth and innovation.
Her 17 years of experience as a yoga instructor reflect her deep commitment to health and wellness, a passion that runs through every aspect of her life. That same dedication drives her leadership at Frownies, where she builds on the company’s legacy while steering it toward innovation and growth for the future. At the heart of Helen’s work is her true calling: encouraging and uplifting others. With warmth and authenticity, she strives to instill love, confidence, and a sense of community. Her journey transcends building a successful brand; it’s about leaving a positive impact on the lives of those she touches.
. Frownies Website – http://frownies.com
. Frownies Instagram – https://www.instagram.com/frownies
. Helen's Instagram – https://www.instagram.com/helenkmorrison
. Frownies TikTok & Shop – https://www.tiktok.com/@frowniesfamily
