Owning the Truest Me With Hector Garcia

Written By Rocky Garza

In this episode of The Rocky Garza Show, I sit down with my friend Hector Garcia—a service-based entrepreneur and the founder of multiple businesses, including Labor Share, Art of the Raises, and Anchor Accounting Group. Hector has spent the last two decades building systems, empowering teams, and driving impact—but the last 18 months have been about something different: stripping it all back to find what’s real.

This conversation isn’t about success as the world defines it. It’s about identity, alignment, and what it takes to lead a life you’re actually proud of—without losing yourself in the process.

Hector built a powerful career wearing the “corporate survivor” identity, but eventually, he realized it was suffocating his potential. So he started doing the hard work of unlearning, asking better questions, and redefining leadership from the inside out.

Guest Introduction – Hector Garcia

Hector is the founder of Labor Share, an international staffing agency connecting U.S.-based CPA firms with exceptional global talent. He’s also the creator of Art of the Raises, an educational platform focused on business development and strategic growth, and CEO of Anchor, a U.S.-based accounting firm helping small businesses build systems for sustainable success. 

With over 20 years of experience across finance, accounting, HR, and sales in corporate, public, and nonprofit sectors, Hector is driven by a mission to “fund the dream” of opportunity, financial abundance, and time freedom for as many people as possible.

Rewriting the Narrative

For years, Hector operated with a persona he believed he had to wear: polished, professional, put-together. But deep down, he knew something was missing. The identity he built helped him survive—but it didn’t help him thrive. It wasn’t until he got honest—with himself first—that things began to shift.

He started therapy. He let go of needing to “be the best” and started aiming to be the truest. And what he found was powerful: the more honest he became, the more everything around him began to align—his marriage, his parenting, his business, and even his wardrobe.

From Ego to Essence

Hector shared how unlearning old patterns meant confronting ego, pride, and deeply wired survival habits. But this wasn’t about shame—it was about freedom. He still wears the cufflinks. Still rocks the watch. But now, they don’t define him. They reflect him.

We talked about how the secret sauce to leadership isn’t performance—it’s presence. And how showing up authentically is the best business strategy you’ll ever implement.

Daily Choices, Long-Term Impact

One of the most powerful moments in our conversation came when Hector talked about what leadership looks like today. Not in theory, not on LinkedIn—but in the daily grind. In the moments when his wife needs him present. In the hours he doesn’t want to get up early to take care of himself. In the tension between building a legacy and still being a good dad at the dinner table.

He’s not chasing perfection. He’s practicing honesty. And that’s where the real transformation is happening.

Inventory and Alignment

We explored the tool Hector created for himself—a personal inventory process that tracks his convictions and ambitions. What matters most? What are the non-negotiables? What dream is he actually building?

That clarity has changed everything. Because when you know what you won’t compromise on, decision-making gets a whole lot simpler.

Leadership Without the Mask

Hector’s story is a powerful reminder that most of us are already living 90% of the life we once dreamed of—we’ve just forgotten what it looks like. Leadership isn’t about more hustle or fancier titles. It’s about alignment, authenticity, and the courage to stop pretending.

And once you drop the mask, you realize: you already belong.

Final Thoughts

Hector is a business owner, yes. But he’s also a dad, a husband, a friend—and someone who’s committed to showing up without the script. This episode is about remembering who you are, standing in that truth, and letting everything else flow from there.

If you’re building something that matters, let this conversation be a reminder: your truest self is your most powerful asset. That’s the secret sauce. And it’s already in you.

If this episode hit home, I’d love to invite you to my upcoming workshop: Lead Without Losing Yourself. We’ll explore practical tools to help you lead with clarity, alignment, and conviction.

Until next time—when life gets hard, prove it.

Resources Mentioned

Rocky Garza
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